How One Of Our Dentists Got 39 New Patients From A Single Google Hack

Read Time: 51 Seconds

No new website.

No special offer.

No huge budget.

Just one simple change inside their Google Ads account.

We added a dynamic location to the ad headline.

Here’s How It Works

Most ads say something generic like ⬇️

Top Dentist Near You

But what we did was tell Google to automatically insert the searcher’s location into the ad copy. So instead, the ad now reads ⬇️ based on where the searcher is located.

Best Dentist in Sarasota

Emergency Dentist in Indianapolis

Same-Day Appointments in Wichita

Top Rated Dentist in Omaha

It’s a small tweak but it makes a massive difference in click-through rate, which is how often your result gets clicked when shown after a search.

Because suddenly, the ad doesn’t feel like an ad. It feels like a local recommendation, made specifically for them. It feels personal.

Here’s Why It Worked

✅ The click-through rate (CTR) jumped through the roof.

✅ Google rewarded that with a lower cost-per-click. More swings at the plate.

✅ The searcher felt confident they were choosing someone nearby, and reputable.

✅ More clicks turned into actual patients sitting in their chairs = revenue.

We tracked 39 new patients to this exact campaign. Not from a big budget. Not from a fancy landing. But from smarter setup.

Most internal teams or agencies overlook stuff like this.

They launch one broad campaign and call it a day. We continually use data to optimize for real-world behavior that drives actual decisions.

Sometimes the wins come from strategy, not spend.

If you want to pick my brain on your current copy, you can do so with no-strings attached and no commitment. I love talking shop and solving for optimization.

Just hit reply, shoot over your ad copy and I’ll take a look.

Here’s our testimonial of the week, coming from our friends at Acts Management! 🦷

We couldn’t be more proud to partner with them. 🫡 Tate and I didn’t even coordinate the free plug for Nike.

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