When Dentists Tell Us "Spend More"

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“Spend more.”

That’s what one of our dentists told me last week.

Not “How’s it going?”

Not “Can we tweak the ad copy?”

Not even “What are you seeing on your end?”

Just: “It’s working, spend more.”

That’s the moment every dentist wants to get to with their marketing.

Where there’s no second-guessing, no wondering if it’s working.

Just confidence that your marketing is bringing in new patients.

Why did he do it? Because he could see the results.

✅ More calls

✅ More booked appointments

✅ New patients mentioning they found him online

And more importantly—he could tie those results back to us. It led to an extremely black and white ROI. If you were told that every $1 you spend on marketing would make you $3, why wouldn’t you spend more?

Here’s What Made the Difference

We weren’t running broad, generic ads.

We weren’t sending people to a cluttered homepage.

We weren’t guessing.

We Were:

👉 Targeting specific services based on their search

👉 Sending clicks to dedicated landing pages

👉 Using intent-based copy, not dental buzzwords

👉 Tracking every lead source, so the revenue trail was clear

We are dialed in.

When you treat your marketing like a piece of equipment, with inputs, outputs, and real data, you don’t have to simply hope that it’s working.

You know.

And when that happens?

You don’t hesitate to fuel the fire.

You call your agency and say…

“Spend more.”

— Kyle

PS: If you refer us to a practice that we end up partnering with, we send you a $2,000 cash referral thank-you 💰 No strings attached. I’ll even bring you one of those giant checks, Michael Scott-style, if you want.

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