The Dental Marketing Tip I Stole From Chipotle

Read Time: 1 Minute, 55 Seconds

What’s up! Kyle, back again to fill your chairs.

Yes, there’s a Marketing Minute 4 Dentists podcast, and yes, you’ll finally learn my go-to Chipotle order (essential knowledge, obviously).

At Chipotle, you don’t walk in and get handed a random burrito.

You get what you want, or in my case, need.

You know what’s coming. You see the whole process. You choose your fillings. You feel in control.

That’s trust, built in seconds.

Now think about how most dental websites or their Google Ads work.

You search “emergency dentist near me” and click the top ad, then land on a generic homepage that talks about…everything. And nothing.

No mention of same-day care. No info on insurance. No reviews or trust signals.

Just: ‘Welcome to our practice. We care about your smile.’

And boom, another click lost. Revenue headed to the next dentist.

Be More Like Chipotle.

🍴 Give people what they came for.

🚪 Greet them immediately with clear, simple info.

⏳ Make the process fast and obvious.

🧠 Remove decision friction.

What Does This Mean, In Practice?

✅ Headlines: Location-specific messaging

✅ Web: Clear landing pages for each service

✅ Conversion: Strong, relevant funnels that follow intent

✅ Calls To Action: Booking options above the fold

✅ Trust Signals: Reviews, photos and real people

When your ads and landing pages feel like Chipotle, not Cheesecake Factory, you build trust fast.

And patients book. Because clarity builds trust.

And trust converts.

PS: If you want to pick my brain, I have good news. It’s free.

Grab a time here ➡️ www.calendly.com/oconnorkyle/meeting

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