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Every week I show up in your inbox and give away the playbook. What Google changed, how AI is progressing, what it means for your practice and exactly what to do about it.
Today's a little different. Today I'm opening the door.
My agency runs a system called Search-To-Seat. It's everything I write about in this newsletter, done for you. And in August, we're taking on three new practices. You will have to apply and your market has to be open but we will be taking on three.
Here's what Search-To-Seat actually is.
Most marketing companies sell you activity and optics. Clicks, impressions, brand awareness and a monthly report full of charts that never quite explain why the schedule still has holes. We built S2S to do one thing, turn searches into seated patients. Google Ads, AI search visibility, landing pages that convert, call tracking and the follow-up systems that make sure a lead becomes a butt in a chair. Booked appointments are the only metric that matters.
If you've been reading this newsletter all year, you already know why the timing matters. AI Mode is replacing the Google experience. Ask Maps reading your reviews word by word. The intelligent search box. Local Services Ads folding into Google Ads. The way patients find dentists has changed more in the past 12 months than in the previous 10 years combined.
Don't take my word for it. Here's what the dentists we work with say.
That middle one is from Tate, who oversaw multiple practices. "A significant increase in new patient appointments through Google." Not clicks. Appointments.
Now, the fine print, because there genuinely isn't much.
No contracts. We earn your business every 30 days or you leave. It's how we've operated for 13 years and it's why our clients stay. And even though we don’t require contracts, we have never lost a dental practice in my 13 years. Zero times.
One practice per market. This is a hard rule. We will not run S2S for you and the practice down the street. If your market is already taken, the honest answer is we'll tell you and that's that. First come, first vetted.
We have three spots for August. We cap onboarding because doing this right takes real work from my team in the first 30 days. We start vetting applications August 1.
How do you throw your hat in the ring? Fill out the application at fillmyseatsnow.com.
Takes about a minute. We'll review it, check your market and get on a call if it's a fit. No pressure, no 45-minute pitch, just an honest conversation about whether S2S makes sense for your practice.
And you will talk to me. Not an Account Executive or a Junior Associate, it’ll be me on the call.
And if the timing isn't right, no sweat. The newsletter stays free, the playbook keeps coming every Wednesday and I'll keep telling you exactly what's changing either way. I know plenty of practices that forward my emails to their agency and I have no problem with that. I want all of us to win.
— Kyle / Founder, Search-To-Seat™
