Marketing Minute 4 Dentists
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What’s The ROI Of Doing Nothing?

What’s The ROI Of Doing Nothing?

What if I told you that 1 minute per week could 100X your marketing return? Well, it might.

Kyle OConnor
April 09, 2025

Read Time: 1 Minute, 55 Seconds

Lots of you claimed your free gift 🎁 a couple weeks ago, so here it is again. Enjoy!

Free Download: Using Google To Acquire New Patients

Let’s say you want more new patients. (I’m guessing that you probably do.)

You’re thinking about running Google Ads.

You’re considering SEO.

Hmm, maybe a new website?

But nothing’s launched yet. Why?

Because you’re still “getting things in order.”

Let’s talk about the actual cost of that decision.

The average new patient is worth at least $4,000 in lifetime value, according to national research. In our experience, that number trends higher than that.

If you wait a single month to start a campaign that could bring in 10 patients/month from those efforts…

That’s $40,000 lost, not because the marketing failed, but because it never started.

And of course, there is a cost basis that you have to take into account.

1️⃣ Ads aren’t free.

2️⃣ Agencies aren’t free.

3️⃣ More Patients = Higher Overhead

So that’s not all profit but it is revenue, with plenty of profit included in it.

And Here’s What Most Dentists Overlook

When you do nothing, you’re not just missing revenue.

You’re missing data. On your market, your competition, and your conversion funnel.

👉 Who clicks your ads?

👉 What services get the most interest?

👉 What neighborhoods convert best?

👉 What offer resonates?

You won’t know any of it until you start.

And without that baseline, when you finally do decide to run something, you’re flying blind. It takes longer. Costs more. Converts worse. Costs your practice money.

You Don’t Have To Be Ready To Run Like Our Clients - Yet

Not every practice can start where our clients are - running full-fledged, multi-platform campaigns that bring in a predictable stream of new patients.

That takes real investment, real infrastructure, and a team who knows what they’re doing.

But that doesn’t mean you should sit still, either.

I don’t care if you start small. But I want you to start. And you don’t have to invest a lot of cash to get started in a small capacity.

💥 Spend $100/month on a local Meta ad.

💥 Hire someone off Fiverr to clean up your SEO.

💥 Run one single Google Ads campaign for teeth whitening.

Just do something. And if you want to hop on a call with me, I will guide you on the best course of action at no charge. No pitch, no pressure. Just help.

The best practices didn’t wait until everything was perfect.

They started, then improved.

Doing nothing feels safe. But it’s the most expensive move you can make.

— Kyle