Why Targeting New Residents For Your Practice IS VERY IMPORTANT

Read Time: 2 Minutes, 4 Seconds

What’s up! Kyle again.

I’m back after a two-week break for the holidays. That first Monday back hits you like a mack truck, doesn’t it?

To kick off the year, we’re looking at why it’s wildly important to correctly target new residents to your area - on both Google and Facebook. It’s a little more straightforward on Google but it’s very possible to do well on Facebook as well.

Back when I was working at my previous agency in New York, I was told this about dental patients: ‘They rarely leave unless they move or die.’ Pretty straightforward! 😲

There’s not a lot of wiggle room on the second part of that statement, unfortunately. So we’re stuck trying to attack the first part. People move, it’s part of life. And when they move, they almost always start fresh in looking for services for them or their family. This includes, you guessed it, finding a dentist.

Call me Bob Ross, because I’m about to paint another picture for you.

1️⃣ Marcus just moved to your city. We’re going to A/B test this thing!

A: He’s looking for a solutions to services, which includes finding a new dentist. He hops on Google and searches ‘ dentist near me’ to kick off his hunt. If your SEO is done correctly and the resources are put into it, he’ll find you. This is ideal!

B: Maybe your SEO isn’t up to par yet or you don’t like to take chances. This means you are running Google Ads (right?) that are built out with multiple ad sets. One of those ad sets are specifically set to target new residents to your area while they are in their research phase for services. (Nod your head like you do this, even if you don’t. For my sake.)

2️⃣ Either way, we need Marcus to do the same thing. Land on the website of Your Dental Practice. From here, your CRO (Conversion Rate Optimization) practices take over and you make sure that you get that call, email or form submission.

3️⃣ Boom. If you are in line with the national average, this new patient is worth at least $1K to your practice. This should be a rinse and repeat process, as your city has new residents moving in constantly. 🚚

BONUS: On Facebook, it’s a little more tricky. Thanks, Zuck. 🙄 But you can still target these users by exclusion within your audience building and you’ll want to focus heavily on social proof for these campaigns since you have the advantage of visuals.

📈📈📈 The name of the game is bringing on new patients much faster than your current patients either move or die. This obviously increases revenue in a massive, steady fashion.

🚨 And now it’s time for my plug! I run a lead-generation agency that specializes in dental practices. We deliver new patients and never require a contract. If you’d like a free audit of what you are currently doing, you just have to reply to this email! 🚨 It’s entirely free and if you just jack our recommendations and implement them yourself, hats off for out-of-the-box thinking.

Ah yes, the testimonial of the week. This one comes from another fantastic client, our friend Dr. Brett Mullen!

Now, here’s your funny of the week that was forwarded along from one of our hygienists. ⬇️ 10/10 situational awareness from her!

PS: If you found this email helpful, I’d really appreciate you forwarding it on to others in the dental field that may find it useful. There it is, that’s my ask. 🤷🏻

And if interested, here is last weeks tip of the week.

If this was forwarded to you, welcome! I can’t promise a high level of comedy but I can promise actionable marketing tips within the dental field. Subscribe below to get these tips once per week!

Talk to you next week!

[email protected]