Why Your Website Is Repelling New Patients (And How To Fix It)

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What’s up! Kyle, back again.

Reminder that there is now a Marketing Minute 4 Dentists Podcast! Do I have a voice made to sit behind a keyword all day? Maybe! There’s only one way to find out.

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Let’s cut to the chase: Your website might be pushing potential patients away - and you don’t even realize it.

Every day, people in your area are searching for a dentist. They land on your website. And then… poof 💨, they disappear without booking.

So, what’s going wrong?

Here are the top three website mistakes that could be costing you new patients—and how to fix them.

1. Your Website Is Slow (And Google Hates That)

🚨 The Problem: 40% of people bounce if a website takes more than 3 seconds to load. Plus, Google deprioritizes slow sites in search rankings.

✅ The Fix: Run a speed test at PageSpeed Insights and optimize images, remove unnecessary plugins, and enable caching.

2. There’s No Trust Factor

🚨 The Problem: If your site feels outdated or lacks proof that you’re a great dentist, visitors will second-guess booking an appointment or simply look for an alternative option, leading them away from your website.

✅ The Fix: Start by adding real patient testimonials with photos included, if possible. People want to know that other people were in their shoes, the tribe effect. You should also showcase your Google reviews (bonus points if you display the stars!) Lastly, include high-quality, real photos of your practice and team. This is probably the biggest push-and-pull we have with our practices, we know you don’t like pausing work to take photos. 😁

3. Mobile Users Can’t Navigate Your Site

🚨 The Problem: Over 70% of local searches happen on mobile. If your site looks wonky or loads weird on a phone, you’re losing potential patients. Full stop. Your website should be optimized for mobile first, desktop second.

✅ The Fix: First off, test your site on a phone—can you easily click the “Book Now” button at any point? Next, ensure forms are easy to fill out, nobody wants to zoom in and out just to book an appointment. Friction leads to lost patients. Also, use a mobile-friendly design. If your site isn’t responsive, it’s time for an update!

➡️ Want A Free Website Checkup?

I will personally review your website and give you 1-2 quick fixes to help you convert more patients. This is free of charge and you don’t even have to hop on a call.

Just hit reply with your website link and I’ll take a look! 👀

And here’s our testimonial of the week, coming from our friends at Cosmetic & Implant Dentistry Kansas City! 🦷

The team behind Cosmetic & Implant Dentistry has several practices in the Kansas City and Northeastern Kansas areas. They are incredible people, truly care about their team and patients, along with doing top-notch work. We couldn’t be more proud to partner with them. 🫡

Admit it. You’ve been waiting for it. Here’s your funny of the week. ⬇️ This might as well be a live look at me anytime I go to the dentist.

PS: If you found this email helpful, I’d really appreciate you forwarding it on to others in the dental field that may find it useful. It helps our team out a ton.

And if interested, here is last weeks tip of the week.

If this was forwarded to you, Welcome! I can’t promise a high level of comedy but I can promise actionable marketing tips within the dental field. Subscribe below to get these tips once per week.

Talk to you next week!