2-Minute Website Fix That Helps You Rank

And a heads up about next week’s Black Friday offers!

Author

Kyle OConnor
November 19, 2025

Read Time: 31 Seconds

At the bottom of this newsletter, a little news for next week. 👀

Here is a simple website update that takes two minutes and pays off for months. If you are working with an agency, this is likely already done. But if you run your website yourself, you may have missed it when building.

Fix your homepage title and meta description.

Most dental sites have boring or generic defaults like Dr. Smith Dentistry or Home.

Google hates that. Patients ignore it. And you miss out on clicks you should be getting.

1. Update Your Homepage Title To This Format

Dentist in [City, State] | [Practice Name]

Example: Dentist in Naperville, IL | Prairie Oaks Dental Care

This makes your relevance obvious to Google and to patients looking for a provider fast.

2. Update Your Meta Description

Example: “Prairie Oaks Dental Care is a trusted dentist in Naperville offering cleanings, crowns, implants and family dentistry. We are accepting new patients!”

Keep it simple. Keep it human. Keep it local.

This takes less than two minutes and can instantly improve your clickthrough rate.

Do this today. It is the easiest SEO win you will get this month.

HEADS UP For Next Week!

Next week’s MM4D will include the full Black Friday Offers. If are looking to ramp up your marketing while saving some cash, I’d urge you to take a look.

See you then.

-Kyle

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