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The Ad That Filled 89 Chairs In 45 Days Didn't Mention Any Services

Apr 8, 2026

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4 min read

The Ad That Filled 89 Chairs In 45 Days Didn't Mention Any Services

Most dental ads talk about what the practice offers, this one talked about what the patient was feeling.

Kyle OConnor
Kyle OConnor
The Role Of Facebook For Dentists Isn't What You Think

Apr 1, 2026

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3 min read

The Role Of Facebook For Dentists Isn't What You Think

Intent lives on Google. The nudge lives on Facebook.

Kyle OConnor
Kyle OConnor
The Average Dentist Now Keeps Just 4 Out Of 10 Patients, Here's Why

Mar 25, 2026

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3 min read

The Average Dentist Now Keeps Just 4 Out Of 10 Patients, Here's Why

You're spending thousands on marketing to fill chairs. More than half of those patients will never sit in them again.

Kyle OConnor
Kyle OConnor
Your Google Reviews Are Now Being Read By AI, Every Single Word

Mar 18, 2026

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3 min read

Your Google Reviews Are Now Being Read By AI, Every Single Word

Google Maps just launched an AI-powered feature that reads your review text, not just your star rating, to decide which practices to recommend.

Kyle OConnor
Kyle OConnor
What Google's AI Knows About Your Practice (And What It Doesn't)

Mar 11, 2026

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3 min read

What Google's AI Knows About Your Practice (And What It Doesn't)

AI pulled a detailed breakdown of our agency from our website. If it can't do the same for your practice, you have a problem.

Kyle OConnor
Kyle OConnor
I Secret Shopped 3 Dental Websites, Here's What I Found (Part 2)

Mar 4, 2026

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4 min read

I Secret Shopped 3 Dental Websites, Here's What I Found (Part 2)

Most of them are making the same mistakes. One of them might be you.

Kyle OConnor
Kyle OConnor
Google Just Made It Harder For Your Patients To Leave

Feb 25, 2026

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3 min read

Google Just Made It Harder For Your Patients To Leave

And our hack to capture this traffic immediately.

Kyle OConnor
Kyle OConnor
Dentists, My Message For Your Front Desk

Feb 18, 2026

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4 min read

Dentists, My Message For Your Front Desk

And why your marketing should make their lives easier, not harder.

Kyle OConnor
Kyle OConnor
4 Things Practices Are Testing With AI (And Why It's Sticking)

Feb 11, 2026

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4 min read

4 Things Practices Are Testing With AI (And Why It's Sticking)

A quick look at what’s working, what’s noise, and where smart practices are placing their bets.

Kyle OConnor
Kyle OConnor
I'll Admit The Unsexy Truth About Dental Marketing

Feb 4, 2026

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6 min read

I'll Admit The Unsexy Truth About Dental Marketing

Dentists tend to push back on marketing. And they're usually not wrong.

Kyle OConnor
Kyle OConnor
The Most Underrated Growth Lever In Dentistry Right Now

Jan 28, 2026

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3 min read

The Most Underrated Growth Lever In Dentistry Right Now

There are a lot of practices that still don't pay enough attention to this.

Kyle OConnor
Kyle OConnor
Whoa! Catching Up On Massive Dental Marketing News

Jan 22, 2026

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6 min read

Whoa! Catching Up On Massive Dental Marketing News

A lot has been announced in the last week, tied directly to the future of marketing.

Kyle OConnor
Kyle OConnor
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Marketing Minute 4 Dentists

Marketing Minute 4 Dentists

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