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2025 Dental Marketing Playbook: How To Take Advantage Of Change
What if I told you that 1 minute per week could 100X your marketing return? Well, it might.
Kyle OConnor
February 26, 2025
Read Time: 1 Minute, 58 Seconds
What’s up! It’s Kyle, back in front of your eyeballs.
Reminder that there is now a Marketing Minute 4 Dentists Podcast on both Apple and Spotify! If it’s easier to pop on a five minute podcast while you drive into the office, you are now covered.
Also, the first couple people to leave the podcast a review will get a $50 Amazon Gift Card. Just shoot me an email ([email protected]) when you do.
🚨 You’ve heard it, but it’s true. AI is changing dental marketing.
If you’re still marketing your dental practice the same way you did just last year, you’re already behind.
AI isn’t coming - it’s here. And the practices leveraging it are dominating local search, automating patient engagement, and booking more high-value cases than ever.
Let’s talk about what’s changing in 2025 and what it means for your practice.
🦷 The New Dental Marketing Reality
✅ AI-Driven SEO & Google Ads → Google is prioritizing contextually relevant content over generic pages. If your website isn’t optimized with AI-assisted SEO, you’ll get buried. And your team, or your agency, should be leveraging AI to move at hyper-speed on this.
✅ Automated Patient Nurturing → Patients expect instant replies, follow-ups, and reminders—not just from staff, but from AI-powered systems that engage them before they ever call your office. Most of the dental-led CRM or patient management softwares have this built in, you just have to leverage it correctly.
✅ Short-Form Video Dominance → Instagram Reels are a great place that new, younger patients are discovering dentists. If you’re not posting quick, engaging videos, you’re invisible to a whole generation of potential patients. You can post as little as once per week and still see results, or simply run 24/7 paid campaigns with just a few different videos.
✅ Reputation Management is Everything → AI is analyzing your reviews and patient feedback in ways you can’t imagine, across several platforms. It’s less about avoiding the bad reviews, those are inevitable, and more about stockpiling fresh, good reviews.
😬 Sound Overwhelming?
That’s because it is - if you try to do it alone. But that’s where I come in.
At Alpha Dog Agency, we help dentists leverage AI-driven marketing without needing a tech background. We handle the below and more. If you prefer to do this in-house, you can schedule a half-day consultation to put everything in place.
✔ AI-Optimized Google Ads & SEO so you rank higher and attract better patients.
✔ Automated Patient Nurturing that converts leads into actual appointments.
✔ Short-Form Video Strategies that make your practice the go-to choice in town.
✔ Online Reputation Repair & Growth to keep you ahead of your competition.
Let’s Future-Proof Your Practice 💻
Most dentists won’t adapt until it’s too late.
The smart ones will get ahead now and reap the rewards. There are always unfair advantages, if caught early enough. At one point in time, it was phonebook ads. At one point, it was Facebook ads. Right now, it’s leveraging AI in every aspect.
Let’s make sure 2025 is your best year ever—not the year you got left behind.
➡️ Want Me To Audit Your AI-Readiness?
I will personally audit your marketing efforts and give you 1-2 quick fixes to help you attract more patients. This is free of charge and you don’t even have to hop on a call.
Just hit reply with your practice name and I’ll take a look! 👀
And here’s our testimonial of the week, coming from at E-Care Dentistry in Olathe, Kansas! 🦷
We actually work with a handful of practices under their banner. The people at each practice, and within the DSO itself, are incredible. They make our job so much easier with the attention to detail and speed they show, and that carries over to their patients as well.
We have a very special Funny Of The Week this week. Your dentist name is Crentist?
PS: If you found this email helpful, I’d really appreciate you forwarding it on to others in the dental field that may find it useful. It helps our team out a ton.
And if interested, here is last weeks tip of the week.
If this was forwarded to you, Welcome! 👋 I can’t promise a high level of comedy but I can promise actionable marketing tips within the dental field. Subscribe below to get these tips once per week.
Talk to you next week!
➡️ MM4D Podcast