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Remember a few weeks ago when I told you Google launched AI Mode in Search?
Well, they just took it a step further. And this one's a big deal.
So, what happened? Google made it so when someone gets an AI Overview at the top of their search results and clicks ‘Show More,’ it doesn't just expand the answer. It pulls you directly into AI Mode, a full conversational experience similar to ChatGPT.
The traditional search results? Gone. Hidden behind a tiny little X in the corner that most users will never see.
Think about what that means for a second. For you and your potential patients.
A patient searches "best dentist near me for a cleaning." Google gives them an AI-generated answer. Business as usual.
They want more info, so they tap ‘Show More.’ It’s still business as usual.
And then just like that, they're in a conversation with Google's AI. They're not scrolling through your website, your competitors websites or even the regular search results anymore. They're chatting with Google about their specific need. A Google that knows them personally and their user history.
Barry Schwartz at Search Engine Roundtable literally titled his article about this: Bad News.
SEO expert Lily Ray called it "more bad news for websites that enjoy traffic." The industry is sounding the alarm.
This is mobile only for now. But we all know how Google rolls. What starts on mobile becomes the default everywhere, typically within a quarter.
So, what do you do about it?
You make sure your practice is the one Google's AI is pulling information FROM. That means your Google Business Profile needs to be dialed in. Your reviews need to be consistent and recent. Your website content needs to actually answer the questions patients are asking, not just list your services.
We’ve been rolling out a very specific, and simple, hack for our practices that is massively increasing their visibility on AI models. Shoot me an email and I can tell you how to tailor the hack specifically for your practice. No charge.
The practices that show up inside AI answers win. Everyone else becomes invisible. Today is February 25, 2026. I can promise you that on February 25, 2027, this will be the top concern and priority for your practice. And there will not be a close second.
This is not a ‘wait and see’ situation. This is a ‘get ahead or fall behind’ situation. Make it a priority to get ahead 😎
— Kyle
PS: If you want a couple extra tips on this topic, the podcast is where I unpack it a little more. New episode every week, they are just a few minutes long. But you’ll get a bit more context on how to be actionable. 👇
