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Most dental practices treat marketing like a one-shot interaction.
Someone visits the website, browses for a minute, leaves and the practice never shows up for that patient again.
This is where Facebook retargeting can help. It’s not required for every practice. And it’s not something we use in every market. There are factors that come into play such as overall budget, close rate, etc.
But when it fits? It’s a very effective tool.
Think about the number of people who get close to booking. They check your reviews. They look at your services. They browse your Instagram.
Then life happens. Kids. Work. Distractions.
They forget to come back.
Meta (Facebook) retargeting solves that problem by keeping your practice in front of people who have already shown interest.
Here is the simple version.
Meta allows you to show ads only to people who have interacted with your brand before.
Website visitors, Instagram engagers, Facebook page visitors and sometimes even your patient list. These people are warm. They already know your name and are somewhat familiar with your practice.
Retargeting reminds them to book before they drift toward a competitor. And there are major benefits.
1. It’s Less Expensive
Retargeted audiences are smaller and more familiar with you, which means lower ad costs. You pay less to reach people who are more likely to click. Full stop.
2. It Increases Trust & Repetition
Patients rarely convert on the first touch. Seeing your name again builds recognition and comfort.
3. It Captures The “Almost Booked” Crowd
A good portion of your website visitors would have booked with just one more nudge. Retargeting gives you that nudge.
4. It REALLY Helps With Higher Value Services
Implants, Invisalign, All On 4. These are not impulse decisions. Warm reminders help people take the next step.
When the conditions are right, Meta retargeting can be one of the easiest, lowest cost ways to increase booked patients.
If you aren’t sure whether your practice would benefit from it, reply to this email.
I will take a quick look and tell you exactly how I would approach it. Or if it’s even worth your time.
Talk next week.
-Kyle
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