Review Velocity Matters More Than Total Reviews

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Most dentists think the secret to local rankings is having the highest review count.

But the truth is velocity beats volume.

Google heavily weights how recently you’re getting reviews. A practice with 300 reviews but none in the last 6 months will get outranked by a practice with 80 reviews that adds a couple fresh ones every week.

Patients feel the same way. When they see that your most recent review was 9 months ago, it signals inactivity. Or worse, decline. A stream of fresh reviews signals trust, consistency and relevance.

That’s why review collection can’t be something you do in bursts. It has to be a system. Ask every week. Automate it if you can. And make it part of your culture.

The offices we work with build simple, repeatable processes that drive steady review flow, month after month. The result is higher visibility, stronger trust and more patients.

And the cherry on top, AI Search engines are LOVING recent reviews as a ranking signal. It’s a pretty massive cheat code right now.

Talk next week.

-Kyle

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