Marketing Minute 4 Dentists
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The Best Dental Ad I've Ever Written (And Why It Works)

The Best Dental Ad I've Ever Written (And Why It Works)

Every time we roll out this ad, we see a jump in new patients.

Kyle OConnor
July 23, 2025

Read Time: 42 Seconds

What's up! Kyle, back again.

Almost eight years ago now, I wrote an ad for one of our practices in upstate New York that generated 33 new patients in a month, by itself.

All of them hadn't been to a dentist in years. Every single one. Since then, we roll it out a few times per year for all of our practices.

There are way more people avoiding dental care than you think. And every single day, some of them finally work up the courage to book that appointment they've been putting off and ending up in someones chair.

What was the ad, you ask?

Haven’t Been To The Dentist In Years? [Title]

We’re the dentist you see if you haven’t been to one in years. You're not alone, no judgement. [Description]

It’s always a variation of that, depending on the location and character count. Then the on-page copy goes something like this.

Hi, I'm Dr. [Name]. Half my patients tell me it's been "way too long" since their last cleaning. I get it. Life happens. Anxiety happens. Bad experiences happen.

Here's what actually happens at your first visit: We talk. I listen. We go slow. You're in control.

No lectures about flossing. No guilt trips. No upselling. No pressure.

Just honest conversation about getting your smile back on track.

Ready to finally get this over with?

Call (555) 555-SMILE. We'll make it easy.

Their fear isn't pain or cost, it's judgment. The ad makes it crystal clear that won’t happen here.

A few weeks later, reviews start rolling in. Like clockwork.

The Lesson? Stop talking about dentistry. Start talking about feelings.

-Kyle

Email Kyle