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- This Rule Change Will Make Dentists Rich
This Rule Change Will Make Dentists Rich
The path from search to appointment is being rewritten, dental is up next.
Kyle OConnor
November 12, 2025
Read Time: 1 Minute, 58 Seconds
We onboarded two dental practices yesterday.
One of them kicked off our call with a question. “How soon do you think Google will switch over to AI Mode?”
I dove into what you are about to read below on the overall direction that Google is clearly trying to take. Will it work? That remains to be seen. But they are headed this way.
Google has officially rolled out what we knew was coming. Users can now book restaurants directly through AI Mode in Search. No websites. No clicks. Just a booking, handled by Google through platforms like OpenTable and Resy.
Next up? Local services, confirmed. Events, confirmed.
And yes, dental practices are inevitable.
This continues Google’s massive shift of going from helping users find information to helping them take action. Much faster. Much less nuance.
Right now, it’s still limited to restaurants and opted-in users but the writing is on the wall. Soon, patients won’t be scheduling appointments themselves. They’ll be telling their AI Agent to “book me a dentist who takes Delta Dental and can fit me in Friday morning.”
That agent will handle everything. Searching, filtering, comparing, booking - all without the human ever visiting your site and getting ‘sold’ in the traditional sense.
Why This Matters For Your Practice
The Patient Won’t Control The Funnel: Their agent will. That means less reliance on the traditional tactics to land that patient.
Visibility Will Depend On Structure, Not Style: Google’s system will reward clear data, complete profiles, fast booking tools and review signals. Less focus on aesthetics and slogans.
Trust Shifts From Emotion To Performance: Patients won’t be ‘feeling’ that connection before they book as much. The algorithm will decide who’s reliable based on structured signals like availability, response time and services offered.
What Should You Do Now?
Tighten Your Booking Process: If an agent dropped a lead straight into your system, could you confirm it instantly? You HAVE to be consistent across all of your channels.
Audit Your Google Business Profile: Make sure every field is complete. Services, categories, hours and booking integrations. This will become your new storefront.
Focus On Structured Content: Build detailed FAQs, service pages and schema markup that AI systems can interpret easily.
Track What Matters: Stop obsessing over traffic and clicks, this data is about to get MESSY. Focus on booked patients, show rate and reviews. That’s what Google’s agents will optimize for and ultimately, what makes you money.
The booking process is moving inside Google. Not today. Not tomorrow. But it’s happening.
When that happens, there will be practices that are out in front of it.
They will become rich.
-Kyle
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