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Oliver Buchannon
Kyle OConnor

Kyle is the creator of Marketing Minute 4 Dentists. He's worked with dental practices for 15 years.

I Went To Asia To Study How The Best Dental Clinics In The World Operate, Here's What I Learned

May 27, 2026

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3 min read

I Went To Asia To Study How The Best Dental Clinics In The World Operate, Here's What I Learned

I've changed my mind on a few things when it comes to dental care. And I'm rolling them out to our practices immediately.

Kyle OConnor
Kyle OConnor
Emergency Newsletter: Google Changes Officially Released

May 21, 2026

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2 min read

Emergency Newsletter: Google Changes Officially Released

I've been telling you about it for over a year, Google has officially started rolling the changes out.

Kyle OConnor
Kyle OConnor
Live On Tuesday: Fill Your Schedule Using Google & AI Search

May 20, 2026

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1 min read

Live On Tuesday: Fill Your Schedule Using Google & AI Search

Everything I've covered in this newsletter over the past year and more, distilled into one live session for $2. May 26 at 7 PM EDT.

Kyle OConnor
Kyle OConnor
The Patient Journey Keeps Getting Shorter, Your Ads Need To Catch Up

May 13, 2026

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2 min read

The Patient Journey Keeps Getting Shorter, Your Ads Need To Catch Up

By the time someone searches 'dentist near me' in 2026, they've already made half the decision. Here's what that means for your marketing.

Kyle OConnor
Kyle OConnor
You're Not Competing With The Dentist Down The Street, You're Competing With "I'll Do It Later"

May 6, 2026

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2 min read

You're Not Competing With The Dentist Down The Street, You're Competing With "I'll Do It Later"

A big threat to your schedule isn't always another practice. It's the patient who knows they need to come in but keeps putting it off.

Kyle OConnor
Kyle OConnor
The 3 Numbers Every Dentist Should Check Every Monday Morning

Apr 29, 2026

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2 min read

The 3 Numbers Every Dentist Should Check Every Monday Morning

You don't need a dashboard. You need 5 minutes and these 3 numbers to know exactly where your practice stands this week.

Kyle OConnor
Kyle OConnor
Google Just Changed The Rules On Reviews, Tons Of Dentists Are About to Lose Theirs

Apr 22, 2026

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2 min read

Google Just Changed The Rules On Reviews, Tons Of Dentists Are About to Lose Theirs

As of last week, asking patients to mention your staff by name in a review is now a violation. Google is already removing some of them.

Kyle OConnor
Kyle OConnor
Dental Google Ads Aren't Getting More Expensive, They're Getting More Necessary

Apr 15, 2026

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4 min read

Dental Google Ads Aren't Getting More Expensive, They're Getting More Necessary

Google's organic traffic has dropped 5% in 10 months. The practices that are growing right now all have one thing in common.

Kyle OConnor
Kyle OConnor
The Ad That Filled 89 Chairs In 45 Days Didn't Mention Any Services

Apr 8, 2026

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4 min read

The Ad That Filled 89 Chairs In 45 Days Didn't Mention Any Services

Most dental ads talk about what the practice offers, this one talked about what the patient was feeling.

Kyle OConnor
Kyle OConnor
The Role Of Facebook For Dentists Isn't What You Think

Apr 1, 2026

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3 min read

The Role Of Facebook For Dentists Isn't What You Think

Intent lives on Google. The nudge lives on Facebook.

Kyle OConnor
Kyle OConnor
The Average Dentist Now Keeps Just 4 Out Of 10 Patients, Here's Why

Mar 25, 2026

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3 min read

The Average Dentist Now Keeps Just 4 Out Of 10 Patients, Here's Why

You're spending thousands on marketing to fill chairs. More than half of those patients will never sit in them again.

Kyle OConnor
Kyle OConnor
Your Google Reviews Are Now Being Read By AI, Every Single Word

Mar 18, 2026

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3 min read

Your Google Reviews Are Now Being Read By AI, Every Single Word

Google Maps just launched an AI-powered feature that reads your review text, not just your star rating, to decide which practices to recommend.

Kyle OConnor
Kyle OConnor
What Google's AI Knows About Your Practice (And What It Doesn't)

Mar 11, 2026

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3 min read

What Google's AI Knows About Your Practice (And What It Doesn't)

AI pulled a detailed breakdown of our agency from our website. If it can't do the same for your practice, you have a problem.

Kyle OConnor
Kyle OConnor
I Secret Shopped 3 Dental Websites, Here's What I Found (Part 2)

Mar 4, 2026

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4 min read

I Secret Shopped 3 Dental Websites, Here's What I Found (Part 2)

Most of them are making the same mistakes. One of them might be you.

Kyle OConnor
Kyle OConnor
Google Just Made It Harder For Your Patients To Leave

Feb 25, 2026

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3 min read

Google Just Made It Harder For Your Patients To Leave

And our hack to capture this traffic immediately.

Kyle OConnor
Kyle OConnor
Dentists, My Message For Your Front Desk

Feb 18, 2026

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4 min read

Dentists, My Message For Your Front Desk

And why your marketing should make their lives easier, not harder.

Kyle OConnor
Kyle OConnor
4 Things Practices Are Testing With AI (And Why It's Sticking)

Feb 11, 2026

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4 min read

4 Things Practices Are Testing With AI (And Why It's Sticking)

A quick look at what’s working, what’s noise, and where smart practices are placing their bets.

Kyle OConnor
Kyle OConnor
I'll Admit The Unsexy Truth About Dental Marketing

Feb 4, 2026

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6 min read

I'll Admit The Unsexy Truth About Dental Marketing

Dentists tend to push back on marketing. And they're usually not wrong.

Kyle OConnor
Kyle OConnor
The Most Underrated Growth Lever In Dentistry Right Now

Jan 28, 2026

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3 min read

The Most Underrated Growth Lever In Dentistry Right Now

There are a lot of practices that still don't pay enough attention to this.

Kyle OConnor
Kyle OConnor
Whoa! Catching Up On Massive Dental Marketing News

Jan 22, 2026

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6 min read

Whoa! Catching Up On Massive Dental Marketing News

A lot has been announced in the last week, tied directly to the future of marketing.

Kyle OConnor
Kyle OConnor
Most Dentists Ignore This Facebook Feature (But It Prints Money)

Jan 14, 2026

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3 min read

Most Dentists Ignore This Facebook Feature (But It Prints Money)

Many patients don't book right away, make sure you stay in front of them.

Kyle OConnor
Kyle OConnor
Your 2026 Dental Marketing Checklist

Jan 7, 2026

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3 min read

Your 2026 Dental Marketing Checklist

Audit these 10 items as you kick off the new year.

Kyle OConnor
Kyle OConnor
& A Happy New Year!

Dec 31, 2025

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1 min read

& A Happy New Year!

Here's to a huge 2026!

Kyle OConnor
Kyle OConnor
Merry Christmas!

Dec 24, 2025

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1 min read

Merry Christmas!

From our team to yours.

Kyle OConnor
Kyle OConnor
This Common Website Mistake Might Be Losing You Patients

Dec 17, 2025

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3 min read

This Common Website Mistake Might Be Losing You Patients

Site speed and page experience play a MASSIVE role in how Google ranks you.

Kyle OConnor
Kyle OConnor
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